DRIVING AQUATIC INCLUSION IN AFRICA
Jamal Hill - Paralympic medalist, , Official LA28 Athlete Ambassador and Founder of Swill Up Hill Foundation.
One Million Swimmers Africa is a Los Angeles × Soweto initiative expanding swimming access, water safety and aquatic inclusion across South Africa and beyond.
Local Action Marketing (LAM) has worked closely with Paralympic medalist and official LA28 Athlete Ambassador Jamal Hill of Swim Up Hill Foundation and Tumi Masekela of Soweto Swim School to launch a historic Los Angeles × Soweto partnership in support of a shared global mission: teach one million people to swim worldwide every year and expand aquatic inclusion, water safety and access across Africa.
Created for the inaugural Soweto activation, the limited-edition pieces reflect our collaboration with Jamal Hill, Local Action Marketing, Tumi Masekela and Viva LA.
The commemorative hoodie transforms the One Million Swimmers mission into a wearable expression of sport, culture and community. Connecting Los Angeles and Soweto through a shared commitment to aquatic inclusion.
swim up hill
september 22 2026
Nike Shapa Soweto
The Soweto launch marks the inaugural international activation of One Million Swimmers Africa, bringing together athletes, community leaders, institutions and partners committed to swimming access and aquatic inclusion.
SOWETO SWIM SCHOOL is a family owned and first privately owned Swim School in the heart of Soweto. Promoting water safety & survival of both children and adults
PARTNERSHIPS AND SPORTSMANSHIP
This collaboration is built on a shared belief in the power of sport to create access, build community, and make a lasting impact. Together, we’re just getting started.
LOCAL ACTION MARKETING
Helping you navigate, stand out and thrive at LA’s global sporting events.
Inglewood native, U.S. Paralympic bronze medalist and official LA28 Athlete Ambassador Jamal Hill founded Swim Up Hill Foundation to expand swimming access and water-safety education in underserved communities.
ONE MILLION SWIMMERS
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"Water doesn't discriminate, but access to swimming education often does."
Go directly to the GoFundMe campaign supporting aquatic inclusion and broader access to safe swimming.